Alibaba Cloud Accelerates International Expansion: Southeast Asia Market Share Surpasses AWS for the First Time

Alibaba Cloud has finally overtaken AWS in Southeast Asia.

According to IDC Q1 2026 data, Alibaba Cloud's market share in Southeast Asia reached 28%, compared to AWS's 26% and Google Cloud's 18%.

Key Success Factors

1. Pricing: 30-40% cheaper than AWS
2. Localization: Local data centers in 6 Southeast Asian countries, with support for local languages
3. Chinese Companies Going Global: Chinese enterprises such as SHEIN, TikTok Shop, and J&T Express are core customers
4. E-commerce Ecosystem: Deep integration with Lazada

AWS's Challenges

AWS's main customers in Southeast Asia are multinational corporations and large local companies, but Alibaba Cloud has captured a significant number of small and medium-sized customers. This is mainly due to advantages in pricing and Chinese language support.

Impact on Domestic Developers

Alibaba Cloud's internationalization means more overseas business scenarios. English proficiency and cross-cultural communication skills will become increasingly important.

However, whether Alibaba Cloud can hold onto the top spot remains to be seen, especially if AWS responds with price cuts. Competition in cloud computing has always been a marathon.

References:

• Alibaba Cloud Official